Why invest with FIG

We believe that everyone should have access to the financial services they need to build a more fruitful future.

We aim to create success and prosperity for individuals and their families.

The key is to put you at the center of everything we do and by forging a life long partnership. With an expert team that brings high-net-worth investment privileges to everyone, we will be with you every step of the way to make investing easier.

About FIG

First Investment Group (FIG) is a Jordanian Limited Liability Company established in 2004. It is licensed by the Jordan Securities Commission to deliver Financial Services that include Brokerage, Asset Management and Advisory. FIG is the Introducing Broker to Kunooz SPC (Cayman). Kunooz SPC offers professional Investment Management services to clients that include the ROOTS and SEEDS Funds.

We are a tech-driven asset management firm dedicated to providing our clients with innovative investment programs and solutions at the crossroads between technology and portfolio management.

Our flagship product, the ROOTS fund, is an opportunity for investors to gain exposure to a quantitative trading strategy based on the application of Artificial Intelligence and Machine Learning techniques.

Our dedicated team of investment specialists utilize their knowledge in financial planning to equip clients with plans that will help them achieve their various financial goals (retirement, education, housing, expense plans and others).

Much of our work is proudly based on robo-asset allocation methods and in-house algorithms used to assess client’s needs, goals and risk limitations.

The journey to growth

At FIG, our vision is to be the trusted financial partner for your wealth management journey. Our mission is to empower clients on their journey towards achieving their financial needs and investment objectives by offering a wide array of investment advisory and management services.


FIG was established as a brokerage house.


FIG was acquired by investors and spun into a wealth management firm.


FIG integrated tools from Artificial Intelligence and Machine Learning into its first quantitative trading strategy to create a fund (ROOTS) that trades on the basis of these proprietary techniques.


FIG established SEEDS, a long-term horizon investment portfolio that mainly focuses on North American Large Cap equities.


FIG rolled-out its ROOTS fund for clients to participate in it, following 7 years of substantial research and development.

The FIG Tree

Our ethos is aligned with the symbol of the sacred fig tree which represents longevity, born from SEEDS that signify growth and ROOTS that anchor the tree and nourish its abundant fruit.
The FIG Tree

You benefit from the very best of both worlds

We don’t make compromises with your investment and so we don’t expect you to when it comes to choosing a trusted partner. That’s why you get the best of both worlds with FIG:


Innovative investing
Available to everyone

We make investment services traditionally reserved for high-net worth individuals available to those who have been unable to access them, until now


Personal hands-on service
Powerful technology

Our cutting-edge technology helps earn attractive returns, fronted by expert financial advisors that are always available when you need them.


Income boost for today
Investment for tomorrow

We believe in building wealth for the future but recognize that you want to live for today, our investment portfolio uniquely reflects this balance.

Join the thousands of loyal clients that have trusted their future with us since 2006. They benefit from the consistent performance of our funds and the reassurance that comes with an established Financial Advisor with a strong track record.

Grow with us.
For life

Join the thousands of clients that have already planted seeds with FIG.

Start investing in your future, today.