Inflation is the general rise in prices over time. This leads to a loss in the purchasing power of our money. We will use a simple cup of coffee as an example to demonstrate the effect inflation has on wealth over time and consequently the importance of investing:
[insert illustration/ animation here]
In 1970 a cup of coffee would have cost $0.25, today, the average cost for the same product is $1.59*
[include chart that compares investment returns with inflation]